These solutions come in the form of a 6 step action plan on how to strategize an entire product launch campaign with the help of influencers - from concept creation all the way to customer loyalty. Follow Brian Solis and explore their bibliography from s Brian Solis Author Page. With his expert opinion, we’ve identified the main challenges brands and influencers experience during the product launch lifecycle and provide solutions on how to overcome them. Follow Brian Solis and explore their bibliography from 's Brian Solis Author Page. Even though the practice has become a standardized tactic, many brands still forget a key ingredient, crucial to launching successful influencer campaigns:Īward-winning author, principal analyst at Altimeter and a digital influencer himself, Brian Solis puts a magnifying glass to this issue and lays everything out on the table. Brian is a leading digital anthropologist and futurist, known for his. He is also an award-winning author, prominent blogger, and keynote speaker. In this episode of Retail Therapy, we have the pleasure of hosting Brian Solis. One of the most elusive aspects of influencer marketing is value creation - for everyone involved. Brian Solis is a principal analyst at Altimeter Group.
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